Now
I'm focused on scalable, developer-first product strategy and storytelling at Fastly, purveyors of exceptional scalability and security tools, powered by an instant programmable network.
Iām also advising early-stage developer tools startups on go-to-market, user acquisition, messaging strategy, and exploring how AI can shape field enablement and support workflows.
Last updated: Summer 2025
About
I'm Austin Spires. I help startups and enterprises connect what they build to people who need it most.
From sales and support to product and storytelling, I ship strategy that delights users -- powered by exceptional product experiences.
My experience spans over a decade and $20B in enterprise value across product, marketing, and customer success. I've led GTM strategy and developer success at companies like Fastly, GitHub, and Finix. Regardless of size, industry, or scale, my focus is always the same: align great products with the right customer stories to drive growth and adoption.
Read more āSelected Past Work
Developer-Led PLG Messaging Strategy
Shipping developer engagement playbooks and roadmap for Series A startups through post-IPO enterprises, focusing on compelling product narratives and scaled field enablement.
Product Management, Design, and Docs Leadership
Building products and platforms at highly-technical dev tool companies. Defining product vision, design guidance, and documentation strategy as differentiated growth levers.
Enterprise Developer GTM and Adoption Scale
Scaling developer-first sales processes that drive revenue without sacrificing values, taste, or soul. Sustainable, long-term-oriented growth levers that stands the test of time.
Technical Support, Sales Engineering, Professional Services Strategy
Transforming traditional technical services approaches into impenetrable moats of customer love and brand equity.
Reach Out!
I love conversations about developer experience, product strategy, and scaling technical go-to-market teams.
Email me at austinspires@gmail.com with the phrase "somethingburger" in the subject line to let me know you're a real person :)